Objective:
To standardize the process of marketing AdTech Today’s offerings to attract qualified leads, build brand presence, and convert interest into long-term partnerships.
Teams Involved:
Marketing, Sales
Product Overview
- AdTech Today Magazine – Monthly/Quarterly publication featuring brand stories, trends, and agency profiles
- Digital Platform – News, interviews, campaign showcases, and newsletters
- Events – Flagship properties like EMERGE, Future Forward, Affiliate Bazaar and curated events like Media Mingle.
Target Audience
- Agencies (Independent, creative, digital, performance)
- Brands (D2C, BFSI, Retail, FMCG, Tech startups)
- MarTech and AdTech Platforms
- CMOs, Founders, Marketing Heads, Media Planner / Buyers
Lead Generation Strategy
- A. Inbound Marketing
- Content Calendar
- Weekly LinkedIn & Instagram posts
- Monthly newsletter
- Thought leadership articles & videos from past events
- Lead Magnets
- Free downloadable reports / campaign trend books
- Early-bird access to event passes or award nominations
- Subscription to magazine in exchange for contact info
- Website Optimization
- Clear CTAs: "Partner With Us," "Nominate Your Work," "Advertise Now"
- Lead capture forms for event interest, media kits, sponsorships
- B. Outbound Marketing
- Email Campaigns
- Quarterly product update email to brand and agency database
- Event-specific campaigns (Save-the-Date, Agenda Reveals, Speaker Announcements)
- Personalized reach-outs for sponsorship and ad opportunities
- Database Management
- Regularly updated CRM of brand marketers, agency decision-makers, tech partners
- Segmentation based on past interaction: Attendees, Advertisers, Subscribers
- Cold Outreach
- Day 1: Introduction email
- Day 3: Case study / Magazine showcase link
- Day 7: Call follow-up
- Day 14: Final reminder or event invite
- C. Strategic Partnerships
- Co-marketing
- Collaborate with PR firms, MarTech platforms, creative networks
- Mutual promotion of events and magazine issues
- Influencer Engagement
- Partner with industry voices on LinkedIn to promote events & stories
- Event Cross-Promotion
- Share presence across IAMAI, e4m, ad:tech, etc., to generate leads through booths/panels
Promotion Tactics for Each Product
- A. Magazine
- Promote cover stories via LinkedIn Ads
- Share sneak peeks in newsletter
- Email to past featured brands asking for paid distribution or reposting
- B. Digital Platform
- Weekly content pushed via WhatsApp groups and Telegram channel
- Highlight trending stories in newsletter with UTM links
- C. Events (like EMERGE)
- Save-the-date post + microsite
- Speaker & sponsor reveal campaign
- Partner with community groups for reach
- D. Reports & Whitepapers
- Gated download pages for lead capture
- Promote insights in carousel format on LinkedIn
- Use in pitch decks for credibility and thought leadership
- Srikanth Rayaprolu (10 July 2025)
- Srikanth Rayaprolu (10 July 2025)
- Neha Mehta (10 July 2025)
- Neha Mehta (10 July 2025)
Add Your Heading Text Here (10 July 2025)
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