Objective:
- The Social Media Management SOP outlines a structured workflow for content planning, creation, publishing, and engagement across platforms using tools like Canva, Premiere Pro, and AI tools. It emphasizes monthly calendars, quality checks, timely posts, performance tracking, and coordination with internal teams ensuring consistent, engaging content for both the main brand and AdScholars across LinkedIn, Instagram, Facebook, and YouTube.
Team Involved:
- Social Media Team, Content Team, PR Team.
Tools / Platforms Used:
- Canva – For creating quick, professional visuals & press release posts.
- Premiere Pro - Used for high-quality video editing
- Photoshop - Used for advanced image editing, designing brand creatives
- ClipChamp - Used for trimming, and adding text/subtitles.
- ChatGPT - For generating content ideas, captions and audience engagement responses.
- Leonardo AI - For AI-generated visuals, illustrations, and creative mockups.
- Eleven Labs - For creating realistic AI voiceovers for videos and explainers.
Roles
- Social Media Executives
Tools
- Canva, Premiere Pro, Photoshop, MailChamp, ChatGpt, Leonardo AI, Eleven Labs
Content Planning & Calendar Management
Monthly Planning:
- Research industry trends, media, marketing, advertising, and technology news relevant to the brand.
- Build a detailed content calendar covering various content types like memes, explainers, promotional posts, events coverage, quizzes, and storytelling formats.
- Incorporate key dates like campaigns, festivals, industry milestones, and brand updates.
- Allow flexibility in the calendar for urgent or ad hoc content priorities.
Team Coordination:
- Maintain shared folders with all edited videos and creatives; provide access to managers and relevant team members.
- Work closely with design, content, HR, and event teams to align messaging and approvals.
Documentation:
- Keep detailed records of posting schedules, content versions, email campaigns, and event materials.
- Track email newsletter analytics (open rates, click rates) and adjust templates and strategies accordingly.
Approval:
- Share the calendar and key creatives with the manager for feedback and approval before finalizing.
Content Creation & Design
Content Development
- Write engaging, platform-specific captions that fit the tone and style of LinkedIn, Instagram, and YouTube audiences.
- Design posts, reels, videos, and press releases using approved templates and AI tools to enhance visual appeal and consistency.
- Edit long-form content (e.g., interviews) into shorter cuts optimized for different platforms.
- Using platforms like Canva, photoshop, premier pro to create these pieces of content supported by Ai tools like chatgpt for copies and captions, leonardo ai for image generation and runway and envideo, eleven labs and suno Ai for voice generation. Also downloading assets and templates from envato
- Whenever making trending/any creatives - evaluate on the basis - is the image exclusive or widely used
- Interview and guest post to be posted sharp at 10.30 am
- Discover and experiment with new Ai Platform which can help with content creation
Quality Checks
- Proofread all text for grammar, spelling, punctuation, and tone accuracy.
- Double-check visuals for resolution, clarity, and brand alignment.
- Ensure all required tags, hashtags, mentions, and CTAs are correctly added.
Scheduling & Publishing
Platform-Specific Execution:
- Schedule posts according to peak engagement times:
- LinkedIn: Weekdays 9–11 AM, minimum 10 posts/day in varied formats.
- Instagram: Weekdays 4–8 PM weekends 10 am - 12 pm, including reels under 60 seconds and festival-specific creatives. Size - 1080 X 1350
- YouTube: Upload at least 5 videos weekly with captions, SEO tags, and optimized thumbnails.
- Use scheduling tools to automate posting and monitor publishing times.
Manager Review
- Obtain manager approval on key posts and event-related content before publishing.
Monitoring & Engagement
Community Management:
- Respond promptly to comments, messages, and inquiries across platforms to foster audience engagement and build community.
- Track trending industry news, competitor activities, leadership moves, and digital mandates on LinkedIn and other channels to inform content strategy.
Performance Analysis:
- Review weekly analytics reports covering engagement rates, follower growth, reach, and best-performing posts.
- Identify patterns and insights to refine upcoming content calendars and post timing.
Growth Initiatives
- Brainstorm and test new tactics such as collaborations, contests, polls, and influencer mentions to expand audience reach and engagement.
Social Media for AdScholars
- Tuesday Case studies - to be posted on time 10 AM Dubai time, i.e. 11.30 AM IST Connect with internal team for festival creatives in advance While posting, check captions, tags and hashtags properly.
- Post the same on Facebook and Instagram Through meta.
- Once Posted, share the link in the main Whatsapp group.
- After every AHM, connect with the HR for the posts of Best Performer of the Month
- Weekly reports for AdScholars social Media posts
- Ensure that all Adscholars content shared on Linkedin, should go on Instagram and Facebook to maintain consistency across platforms.
- Srikanth Rayaprolu (10 July 2025)
- Srikanth Rayaprolu (10 July 2025)
- Neha Mehta (10 July 2025)
- Neha Mehta (10 July 2025)
Add Your Heading Text Here (10 July 2025)
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