Objective:
- This SOP defines the types of creatives needed for events for social media posts and emailers, ensuring consistency, timely delivery, and brand alignment across all event communications.
Team Involved:
- Social Media Team, Content Team, PR Team.
Tools / Platforms Used:
- Photoshop
- Chat GPT
Event Creatives for Social Media
| # | Creative Type | Notes / Guidelines |
|---|---|---|
| 1 | Introduction of Speakers | Highlight speaker name, designation, company, and topic; use brand template. |
| 2 | Announcement of Sponsors & Partners | Include logos and short tagline; ensure visibility on all platforms. |
| 3 | Introduction of Panel | Post after all speakers are finalized; include panel name and discussion topic. |
| 4 | Introduction of Jury Members for Awards | Highlight jury members with photo, designation, and company; only if awards are part of event. |
| 5 | Event Announcement | Create 2–3 different formats for social media; include date, venue, and key highlights. |
| 6 | Event Announcement & Registrations | For international events with limited seats; 2–3 formats with clear CTA and registration link. |
| 7 | Award Announcement | Highlight awards, categories, and key nominees or winners (depending on timing). |
| 8 | Extension of Early Bird Offer for Awards | Announce extended deadlines with clear CTA and urgency. |
| 9 | Closing of Early Bird Offer for Awards | Remind audience of final registration date; use countdown visuals. |
| 10 | Countdown of the Event | Closer to the event; daily or weekly countdown visuals to increase engagement. |
Event Creatives for Emailers
| # | Email Creative Type | Notes / Guidelines |
|---|---|---|
| 1 | Introduction of Speaker Set / Individual Speakers | Include photo, designation, company, and topic; maintain brand email template. |
| 2 | Announcement of Sponsors & Partners | Include sponsor logos and short description; link to sponsor pages if needed. |
| 3 | Introduction of Panel | Post after all speakers are confirmed; include panel topic and members. |
| 4 | Introduction of Jury Members for Awards | Include photo, designation, and company; only for award-based events. |
| 5 | Event Announcement | 2–3 formats per event; include date, venue, key highlights, and CTA to register. |
| 6 | Event Announcement & Registrations | For international events with limited seats; 2–3 variations emphasizing urgency. |
| 7 | Award Announcement | Include award categories, nominees/winners, and CTA if applicable. |
| 8 | Extension of Early Bird Offer for Awards | Highlight extended deadlines and benefits of registering early. |
| 9 | Closing of Early Bird Offer for Awards | Remind audience of final registration date; encourage last-minute sign-ups. |
| 10 | Countdown of the Event | Include countdown timer or visual in email; send closer to the event. |
- Srikanth Rayaprolu (10 July 2025)
- Srikanth Rayaprolu (10 July 2025)
- Neha Mehta (10 July 2025)
- Neha Mehta (10 July 2025)
Add Your Heading Text Here (10 July 2025)
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