View Categories

Creative Lab

sop-admin
Updated on July 24, 2025
Summary:
  • The Creative Lab serves as the central hub for all creative processes, resources, collaboration tools, and reference material used across the creative department. It ensures streamlined operations, organized documentation, and easy access to all essential creative assets.
Core Resources and Documents
  • Creative Team Tracking through ASANA
    Monitor tasks, assignments, and project statuses for the Creative team.
  • Richmedia Creative Sheets
    Dedicated sheets to track and plan interactive, animated, and gamified creative formats.
  • Proactive Creative Sheet
    Log of new creative ideas and initiatives proposed by the team beyond client briefs.
  • CGI Team Tracking Sheets
    Monitor and allocate 3D/CGI-specific tasks, including animation, rendering, and modeling, through ASANA.
  • Shared Assets Folder
    Central location for images, videos, logos, and templates needed across projects.
  • Final Creation Folder
    Repository of approved, client-ready final outputs for reference and archiving.
  • CGI Video Links
    Collection of live links or previews of completed CGI/3D video projects.
Creative Brief Templates
  • Editable brief formats to capture:
  • Client needs
  • Campaign objectives
  • Target platforms and formats
  • Asset requirements
  • Technical specifications
Platform Specs
  • Downloadable PDF references for major advertising platforms, including:
  • Google Ads, DV360
  • Outlines platform-specific:
  • File size limits, Aspect ratios, Format types, Animation duration limits
Creative Guidelines
  • Brand guidelines covering:
  • Logo usage, Typography, Color palettes, Layout preferences,
  • Creative best practices:
  • Do's and don’ts, Accessibility recommendations, Motion and interaction guidelines

The Creative Lab is continuously updated as new tools, formats, and creative protocols evolve. All team members are encouraged to contribute, use, and reference it as part of their daily workflow.

Useful Links:
Creative Portfolio

Our creative portfolio showcases the diversity and innovation of work produced by the Creative Studio at Adscholars. It serves as a reference hub for potential clients, collaborators, and internal teams to explore our creative capabilities across different formats and platforms.

1. Website Access
  • We are building and maintaining a central portfolio hub here
  • This platform hosts categorized creative examples and case studies that demonstrate our range of services and visual storytelling capabilities.
2. What It Includes
2.1. Rich Media Creatives
  • Interactive ad formats created using platforms like Airtory, Bonzai, Cavai, and Performoo
  • Scroll-based, swipe, tilt, tap-based interactive formats
  • Mobile-first immersive ads
  • Custom-built HTML5 ads and gamified banners
2.2. Gamified Experiences
  • Conceptual and interactive campaign-based games
  • Puzzle, match-three, drag-and-drop, and other branded game format
  • Gamification integrated into advertising for better user engagement
2.3. CGI / 3D Creatives
  • Product reels, animation videos, 3D mockups
  • Integration of 3D visuals with AI enhancements
  • Use of Blender, Maya, and Cinema-4D for high-fidelity renders
2.4. Video & Animation
  • Animated explainer videos
  • Richmedia video formats
  • Campaign trailers, storytelling shorts, CGI-assisted animations
2.5. Social and Display Campaigns
  • Static and animated visuals created for Google Display, Meta, and LinkedIn
  • Brand storytelling through thumb-stopping creatives
3. Purpose of the Portfolio
  • Demonstrate creative quality and tech capabilities
  • Inspire the internal team and provide creative references
  • Act as a live pitch support for business development
  • Continuously evolve to include new formats and innovations

If you are contributing creative assets or case studies to the portfolio, please ensure:

  • All files follow platform-specific specifications
  • Clear labels with campaign name, format type, and tools used
  • Thumbnail preview and short description included

For any updates or submissions, please coordinate with the Head of Creative or the assigned curator managing the staging site.

This central creative library will continue to evolve, reflecting our vision of pushing boundaries in digital creativity.

The Innovation Lab is the creative studio’s engine for experimentation, ideation, and forward-thinking formats. It exists to challenge norms, explore emerging technologies, and elevate brand storytelling through innovation.

1. New Format Innovation & Creative Prototypes:
  • We regularly develop and test proactive creatives-new creative formats that anticipate client and market needs to stay ahead of media trends and platform shifts. This includes developing interactive experiences using advanced platforms, gesture-based technology, and 3D/CGI innovation. Our explorations include:
  • Interactive mini-games built on platforms like Cocos, Godot, and PlayCanvas
  • Gesture-based interactions such as scroll, tilt, and drag-to-reveal
  • Data-driven dynamic creatives that change in real-time based on user behavior or inputs
  • Gamified surveys, rewards, and spin-the-wheel mechanics
  • Custom interactive 3D formats using WebGL, Three.js, and native 3D engines
  • 3D/CGI innovation by combining high-quality 3D models with AI-driven enhancements for automated animation, personalization, and content generation
2. Experiments in Gamification & Storytelling via Mockups:
  • Gamification plays a key role in how we increase user interaction, dwell time, and memorability. We also experiment with storytelling through mockups that include AI-generated imagery, voice narration, and game logic. Our internal tests explore:
  • Tap-and-play mini games
  • Educational or storytelling challenges (e.g., brushing game, quiz race)
  • Reward-led mechanics (unlock, collect, match)
  • Cross-platform consistency in mobile vs desktop experiences
  • Use of AI to generate visual mockups and illustrations
  • AI-powered script-to-voice narration to simulate final storytelling
  • Game mechanics and flows are developed with AI support for code or logic building.
2.1. What, Why, How
  • We define each innovation initiative based on:
  • What we are building or exploring
  • Why it matters from a creative, platform, or user-experience perspective
  • How we plan to prototype, test, and evaluate it
2.2. Competitor Analysis
  • We study platform innovations, creative best practices, and format evolution across:
  • Industry-leading creative tech studios
  • Global agency showreels and award platforms
  • Benchmarking tools and competitor campaign trackers
2.3. Research & Development (R&D)
  • Each quarter, the team takes up a focused R&D sprint to explore experimental tech, visual techniques, or platform usage. This feeds into both internal training and client-facing innovation.
2.4. Creative Trends
  • We stay on top of emerging trends through:
  • Platform release notes and updates
  • Creative marketing blogs, webinars, and global showcases
  • Internal Slack channels and curated inspiration folders
3. Post Creative Discussions:
  • Each innovation cycle is discussed and documented through ASANA, which highlights:
  • The problem/brief
  • The innovative approach taken
  • Tools or platforms used
  • Engagement results, learning outcomes, and creative insights
4. What’s Next / In R&D:
  • The lab actively explores future formats and tools:
  • AI-powered content personalization
  • AR/VR prototypes and trials
  • CTV-native creatives
  • Real-time data-fed visual storytelling

We encourage cross-team collaboration, weekly brainstorming sessions, and internal challenges to keep ideas flowing. The Innovation Lab acts as a creative playground for testing bold, original thinking before full-scale execution.

  • Srikanth Rayaprolu (10 July 2025)
  • Srikanth Rayaprolu (10 July 2025)
  • Neha Mehta (10 July 2025)
  • Neha Mehta (10 July 2025)
Add Your Heading Text Here (10 July 2025)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Campaign Type, Creative Brief, Creative Portfolio, Creative Prototypes, Creative Trends, Gamification Concepts, Guidelines, Innovation, R&D, Resources and Documents, Templates
Sign up
Sign up
Scroll to Top