Objective:
Adtech Today offers organic editorial coverage for newsworthy and timely content in media, marketing, adtech, martech, and related domains. This includes press releases, impactful campaigns, industry appointments, thought leadership, and insights from key events. Content that is promotional, brand-led, or tied to lead generation falls under paid/branded content and follows a review and pricing structure. The editorial team maintains transparency and evaluates submissions based on relevance, insight, and intent. For sponsored opportunities, reach out at pressrelease@adtechtoday.com.
Team Involved:
Social Media Team, Content Team
Organic Editorial Coverage
- We welcome and consider for editorial coverage the following types of content at no cost, provided they are timely, newsworthy, and relevant to our audience:
- Press Releases related to:
- Media, marketing, adtech,martech, technology and advertising and related trends
- Brand campaigns or strategies with clear industry impact
- Mergers, acquisitions, appointments, funding, or product launches related to the above-mentioned ecosystem.
- Thought leadership tied to relevant news or industry shifts
- Campaigns that:
- Bring fresh, creative/strategic insights to the industry
- Highlight innovation, cultural relevance, or platform evolution
- Come from both agencies and brands, provided the impact is measurable or relatable to the ecosystem
- Industry Event participation or industry reports:
- Insights, key takeaways, and learnings from summits, awards, and research industry events.
We reserve the right to edit submissions for clarity, accuracy, and tone.
Paid/Advertorial Coverage (Sponsored or Branded)
The following fall under branded content or advertorials, and are subject to editorial review and pricing:
- Brand-Led Campaign Films or Series:
- Content built around a branded film or video (e.g., web series, ad films, docu-style content)
- Part of ongoing brand equity campaigns
- Feature stories or interviews, or case studies that:
- Are requested specifically to spotlight a company
- Do not tie back to a current, industry-relevant development
- Awards, accolades, and internal initiatives:
- When shared solely for visibility and do not carry broader ecosystem relevance
- Product/Platform promotions or advertorials:
- Tools, apps, tech stacks, or services that are promotional in nature or aimed at lead generation
- Events, Summits, or Launches with:
- Paid ticketing, brand activations, or where the core purpose is brand promotion
These are covered under our Branded Content Solutions and marked as such.
Grey Areas
If the line between promotional and editorial is thin, our editorial team will assess based on:
- Timing (is it current/industry-relevant?)
- Insight (does it bring a new POV or learning?)
- Format (is it overly branded or subtly positioned?)
- Intent (is the goal awareness or thought leadership?)
Our Promise
Our editorial decisions are rooted in:
- Relevance to the industry
- Value to our readers
- Transparency with contributors and partners
We value every pitch, and even if something falls under advertorial, we’re happy to guide how best it can be positioned.
For branded content opportunities or to explore amplification, please write to pressrelease@adtechtoday.com
- Srikanth Rayaprolu (10 July 2025)
- Srikanth Rayaprolu (10 July 2025)
- Neha Mehta (10 July 2025)
- Neha Mehta (10 July 2025)
Add Your Heading Text Here (10 July 2025)
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