Objective:
The Daily Sales SOP outlines a structured workday for Sales Executives and Managers at AdTech Today, focusing on lead generation, outreach, follow-ups, and reporting. Core hours (9:00 AM–1:00 PM) are dedicated to market research, prioritizing leads, cold outreach, and proposal sharing. The second half of the day includes email responses, calls, demos, and CRM updates. A daily checklist ensures consistent performance, lead tracking, and communication with the Sales Head through end-of-day reporting.
- Role: Sales Executive, Sales Manager
- Department: Sales & Partnerships
- Company: AdTech Today
- Working Hours: 9:30 AM – 6:30 PM (Monday to Friday)
- Reporting To: Head of Sales
9:00 AM – 1:00 PM (Core Focus Hours – Prioritize & Execute)
9:30 – 10:00 AM: Morning Brief & Market Awareness
- Read relevant industry news from platforms like e4m, Afaqs, Campaign India, AdAge, etc.
- Track updates on brand campaigns, agency movements, and platform launches.
- Monitor LinkedIn for brand/agency announcements or job shifts.
- Document relevant observations in the “Lead Notes” doc for weekly review.
10:00 – 10:30 AM: Task Planning & Prioritization
- Review task list and categorize leads into:
- Hot Leads (Active Conversations)
- Warm Leads (Needs Follow-up)
- Cold Prospects (Outreach Required)
- Identify and prioritize the top three tasks for the day.
- Align with the manager if there are high-priority outreach or client actions.
10:30 – 12:00 AM: Lead Generation & Outreach
- Identify 5–10 new potential leads by:
- Scanning brand news and PR updates
- Reviewing past event attendees or campaign participants
- Exploring LinkedIn and industry directories
- Update contact database or CRM with:
- Start cold outreach via email, LinkedIn, or WhatsApp using approved templates.
12:00 – 1:00 PM: Follow-Ups & Proposal Sharing
- Follow up on outreach sent over the last 2–3 days.
- Share relevant documents such as:
- Media kit
- Event sponsorship decks (e.g., Emerge, Future Forward)
- Ad rate cards and case studies
- Log all progress in the CRM or tracker, including next steps.
1:00 PM – 2:00 PM: Lunch Break
2:00 PM – 6:00 PM (Flex & Execution Block)
2:00 – 3:30 PM: Email Management & Adhoc Tasks
- Respond to all incoming emails from leads, internal teams, and partners.
- Liaise with editorial or design for custom ad deliverables, listings, or campaigns.
- Handle any new lead inquiries via form fills or inbound messages.
3:30 – 5:00 PM: Calls & Demo Meetings
- Conduct scheduled calls or virtual meetings with potential advertisers and sponsors.
- Share product details across:
- Magazine visibility
- Digital campaigns
- Event sponsorships
- Send follow-up email after calls with summarized points and next actions.
5:00 – 6:30 PM: Wrap-Up & Reporting
- Update CRM or Tracker with:
- Number of leads contacted
- Status updates for active conversations
- Any dropped, converted, or pending leads
- Notify the sales head of any hot leads or feedback.
- Draft and send daily performance summary/report via Slack or email.
- Outline key priorities for the next day.
Daily Deliverables Checklist
- Identify 5–10 new leads
- Send 10+ outreach messages/emails
- Complete 3–5 follow-ups
- Conduct 1–2 meetings or client calls
- Update CRM/Lead Tracker
- Share daily status report with Sales Manager
- Srikanth Rayaprolu (10 July 2025)
- Srikanth Rayaprolu (10 July 2025)
- Neha Mehta (10 July 2025)
- Neha Mehta (10 July 2025)
Add Your Heading Text Here (10 July 2025)
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