Objective:
- Develop a scalable design system with templates and color palettes tailored to content types, guided by a finalized Brand Bible covering logos, typography, and tone. Continuously update templates and implement AI workflows to ensure brand consistency across all content.
Team Involved:
- Social Media Team, Web Development, Content Team (Adtech Today), Creative Team (Ad Scholars), Account Management Team (Ad Scholars)
Tools / Platforms Used:
Type 1: Newsletter Weekly (Coded)
- Adtech Today Weekly Newsletter is already coded
- Need to only replace the links for the following
- Article link (in two places: at the top above image source, and below the Title)
- Image source (Can be found on wordpress under media - copy image URL) (img_src on Mailchimp)
- Article title (in white)
- Click on the Read more button and the image to ensure the links are for the correct article
- Continue and send it to the following contacts:
- Newsletter Surabhi
- Harshad Womens day emailer list
- Newsletter new data
- DigiAdCon Attendees March 21
- Emerge Data
- PR Contacts Adtech
- Video Gamers Day Contact
- Adscholars 2023
- Dubai 2023
- MMA Global India
- Go back to the home page - replicate the newsletter for the above contacts
- Schedule / Send every Monday @ 11.30 am
Type 2: Image format
- Image format newsletter is already ready
- In case of new one, go to create newsletter
- Select - automation - regular
- Go to create design
- Select a template
- Delete all other additional elements - keep only image format
- Upload image
- Click on image - change or add link to the website
- At the bottom, add the following line- This email has been sent to you by Adtech today, either directly or on behalf of its advertiser, because you have subscribed or your name has been recommended by someone.
- Add the social links.
- Check if the address at the bottom is for Adtech Today Marol.
- Change the subject line
- Change the subject line
- Contacts for India newsletter will be as above but except for Dubai 2023 and video gamers day
- Schedule / send as per required
*During internal events- pre and post - either canvas or designer who designs it in image format.
Type 3: HTML Coded from Client
- Download the HTML doc from email
- Create a folder in downloads
- Shift the document in the folder
- Zip the folder
- Go to mailchimp, create new newsletter
- Automation - regular
- On the top right, code your own
- Upload the zip file
- The document will be uploaded as is.
- Continue and send the newsletter as per the steps mentioned above.
- Srikanth Rayaprolu (10 July 2025)
- Srikanth Rayaprolu (10 July 2025)
- Neha Mehta (10 July 2025)
- Neha Mehta (10 July 2025)
Add Your Heading Text Here (10 July 2025)
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