Objective:
- Source relevant articles from platforms like LinkedIn or Medium. Find the author’s contact and reach out for republishing permission. On approval, collect their bio and image, create a cover, publish the post, and share the live link—encouraging social reposts.
Team Involved:
- Social Media Team , PR Team, Content Team.
Tools / Platforms Used:
Identify Content
- Platforms: LinkedIn, Medium, Substack, newsletters, industry blogs.
- Criteria: Relevant to our themes, offers insights or personal experience, credible author.
- Save: Article link, author name, reason for selection.
Find Author Contact
- Search LinkedIn or author bio for email.
- Use tools like Hunter.io if needed.
- Note LinkedIn profile or email for outreach from Apollo
Outreach Message (Email or LinkedIn)
Sample text
Hi XX,
I’m Diya from Adtech Today, a digital platform. I came across an interesting article of yours and would like to connect with you regarding the same. We would like to publish it on our website. Would you be open to sharing your email for more details? We can take it forward from there! Tx
Follow-Up
- No reply? Send a follow-up after 4–5 days.
- No response after second follow-up: mark as closed.
On Approval
- Confirm via email or message.
- Request bio + profile image (if needed).
- Create a custom cover image
- Upload and publish the article on the website
- Notify the author with the live link and thank them.
- Ask them to repost on their social media
- Srikanth Rayaprolu (10 July 2025)
- Srikanth Rayaprolu (10 July 2025)
- Neha Mehta (10 July 2025)
- Neha Mehta (10 July 2025)
Add Your Heading Text Here (10 July 2025)
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